Auntie Anne's UK has proudly won the Best Marketing Campaign (Small to Medium Size Business) award at the prestigious QSR Media UK Dynamic Yield Awards 2024. This accolade was awarded for their remarkable 'Mini but Mighty' campaign, celebrating the launch of Paw Patrol: The Mighty Movie, in collaboration with Paramount UK and Whipper Snapper Kids.

The 'Mini but Mighty' campaign stands as Auntie Anne's largest and most ambitious marketing effort to date in the UK. It included their inaugural out-of-home (OOH) advertising campaign, complete with a billboard, comprehensive digital and social media activation, and a fun in-store movie-themed takeover and competition. The campaign brilliantly linked Auntie Anne's with one of the world's most beloved children's brands, Paw Patrol.

Key achievements of the campaign include:
- Successful execution of their first-ever OOH advertising.
- Significant digital and social media impact, enhanced by influencer partnerships.
- Generating over 12 million in passing footfall and achieving a digital reach of 122,000.

This award underscores Auntie Anne's dedication to innovative and impactful marketing strategies. The company extends its gratitude to QSR Media for this recognition and to its partners for their collaboration. Auntie Anne's is excited to continue creating engaging and successful marketing campaigns in the future.